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Aspiring fashion designer, photographer, model developer, image consultant and creative director Desmon- Maurice Keeton established D’stinction by Desmon with intent to showcase the fashionable works and creative mediums of not only himself, but also a team of talented models, make-up artist, hair stylist, photographers, and directors.  D’stinction also focuses on a vast array of originality, influence, trends, talent, styles, and most importantly ideas of artistic expression.
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From the humble roots of Gary, Indiana, Desmon has developed a strong urban connection which his personal style projects.  The rugged and harsh streets have always allowed him to understand that there is creativity and potential beauty in every aspect of life. In the sixth grade, Desmon was accepted into Emerson for the Visual and Performing Arts Junior-High School as a Visual Arts major. “I can remember riding in the back seat of my parent’s car down Broadway and picturing models posing for world renowned photographers in the broken window seals of each abandoned building.”  
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That imaginative thought process marked the beginning of Desmon’s appreciation for individual style, taste, and creative expression. Events such as those were also personal and professional high-lights that would later become the influential force and creative focus of D’stinction by Desmon.

Desmon went on to earn a Bachelor’s Degree in Communications but later re-discovered his love for fashion and style. After his emergence onto the fashion scene as an image consultant and creative director, Desmon has decided to expand his brand as well as his creative desires by releasing not one but two clothing lines (The Desmon Maurice Collection and D-LIST). Desmon hopes to soon join the ranks of other designers, creative directors, and fashion pioneers by grabbing the industry’s attention with a unique approach to transforming the average individual from “Regular to Red Carpet Ready.”